Stratigey and action Assignment Example | Topics and Well Written Essays - 750 words

Stratigey and action - Assignment Example Technological Analysis: Zara is recently enjoying a high tech environment which enables it to put ideas into market more frequently than its competitors. Zara has also provided its store managers a system to check real-time sales data. Store managers are also free to order designs from Headquarters of their own choice with preferable colors through their computerized system. Industry Analysis: The retail clothing industry is large and extremely competitive. With the strategy of global selling including East Asia and African countries, Zara left its many competitors behind. Presently Gap, and Hennez and Mauritz (H&M) are two direct competitor of Zara in fashionable retail clothing industry. This industry is always growing because of brand name recognition and dedication for it among people, and a continuous rise in population of specially developed economies. It is true that this industry is highly dependent on developed countries, but it is also very unstable in trends and consumer behavior. Legal Analysis: Zara has been recently accused of stealing design ideas from Prada and online magazines, but no serious action has been taken so far against it, because many ideas can be categorized as art reproduction instead of stealing. It is only a mater of where you want to draw line. Ecological Analysis: Like any other manufacturing concern, apparel manufacturing can also use additives that can pollute environment. However, Zara take their social responsibility very well. In 2007, it was publicly revealed that Zara is going to use renewable energy system including usage of biodiesel for logistics. Zara’s business model is highly innovative as it focuses more on customer satisfaction than competition with other fashion retailers.  The customer’s feedback is not the end of the value chain but also a starting point for the new design proposals. Design centers at Zara’s take the feedback seriously and develop inspiration for new designs on that basis. In order to